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# Client Project Requirements & Design Brief

## Brand Vision & Core Pages

### Primary Business Goals
Launch a sleek 5-page brand presence establishing market credibility for artisanal sustainable coffee beans.

### Design Tokens & Palette
Primary Brand Color: Deep Forest Green (`#1B4332`). Neutral Background: Warm Cream (`#F8F9FA`).

## Scope Boundaries & Exclusions

### Waitlist Form Scope
Phase 1 scope is strictly limited to brand storytelling, organic badge display, and email newsletter waitlist capture.

### E-Commerce Out of Scope
Multi-vendor marketplace and live e-commerce checkout are explicitly excluded from Phase 1 and postponed to Phase 2.
